BRAND PORTFOLIO / Mahindra & Mahindra

Mahindra Tractors

Mahindra & Mahindra's tractor brand, with product families developed for Indian agriculture and additional regional lineups across several international markets.

What the brand brings to the field.

Groups show stable public product areas. Example families orient the reader but are not a complete catalogue and do not imply global availability.

Portfolio architecture / published records3 groups / 3 series / 4 concepts
BrandMahindra TractorsThree independent views of the published portfolio
01Public product groups3 documented areas
Product groupIndian tractor families

Power- and application-oriented series for field, haulage, orchard, interculture, and general farm work in the India lineup.

JIVOXP PLUSSP PLUSYUVO TECH+ARJUNNOVO
Product groupOJA lightweight platforms

A cross-region platform architecture designed to support sub-compact, compact, small-utility, and larger-utility tractor classes through staged regional launches.

Sub-compact platformCompact platformSmall-utility platformLarge-utility platformMarket-specific OJA series
Product groupImplements and farm machinery context

Mahindra tractors operate within a wider farm-equipment portfolio; matching still depends on exact tractor, hitch, hydraulic, power, control, implement, and regional documentation.

Soil-working implementsSeed and crop-establishment equipmentCrop-care machineryForage equipmentHarvest machinery
02Bounded product series3 World Farm Tech records
tractorMahindra NOVOThis record covers the current NOVO family and the manufacturer-described product direction visible on 2026-07-23. It does not merge all eleven years of NOVO machines, premium editions, earlier specifications, or future upgrades. Model-year brochures, serial-number information, option sheets, connected-service terms, software documentation, operator and safety manuals, and dealer confirmation supersede this summary.tractorMahindra OJAThis record covers the OJA platform introduced from 2023 and its manufacturer-described sub-compact, compact, small-utility, and planned larger-utility architecture as verified on 2026-07-23. It does not imply that every announced platform, model, or technology pack is on sale in every region. Current model-year brochures, serial-number information, option lists, software documentation, safety instructions, and dealer confirmation supersede this orientation.tractorMahindra YUVO TECH+This record covers the YUVO TECH+ family listed in the India catalog and corporate reporting as verified on 2026-07-23. It does not combine every earlier YUVO generation, limited edition, engine update, or future launch. Current model-year brochure, serial-number record, option sheet, software note, operator and safety manuals, and dealer confirmation supersede this profile.
03Independent concepts4 technology explainers
The three lanes share a brand context but do not claim a one-to-one mapping between a product group, a particular series, and a technology feature. Availability and compatibility remain model-, generation-, option-, software-, and market-specific.

Decode the functions, not the trademarks.

World Farm Tech’s technology pages explain system roles independently of this brand. Feature presence and compatibility must still be checked against a specific model, year, region, hardware, and software release.

Official portfolio sources.

01
About Mahindra TractorsMahindra Tractors · Accessed 2026-07-23
02
Mahindra Tractor RangeMahindra Tractors · Accessed 2026-07-23
03
Our StoryMahindra & Mahindra Limited · Accessed 2026-07-23
04
Integrated Annual Report 2025–26Mahindra & Mahindra Limited · Accessed 2026-07-23
05
Mahindra launches four OJA tractor platformsMahindra & Mahindra Limited · Accessed 2026-07-23
06
Mahindra YUVO TECH+Mahindra Tractors · Accessed 2026-07-23
07
Mahindra NOVOMahindra Tractors · Accessed 2026-07-23