BRAND PORTFOLIO / Priva

Priva

The company-owned horticulture technology brand for greenhouse process control, sensing, water, energy, labor, production, and connected services.

What the brand brings to the field.

Groups show stable public product areas. Example families orient the reader but are not a complete catalogue and do not imply global availability.

Portfolio architecture / published records3 groups / 1 series / 3 concepts
BrandPrivaThree independent views of the published portfolio
01Public product groups3 documented areas
Product groupClimate and process computers

Local greenhouse-control platforms coordinating supported climate, irrigation, lighting, energy, and process equipment.

Priva ConnextController hardwareField modulesOperator software
Product groupSensors and water systems

Observation and water-management layers feeding environmental and root-zone evidence into greenhouse operation.

Climate sensorsLight sensorsWater sensorsIrrigation and dosing systems
Product groupDigital horticulture services

Connected software and information services around crop, labor, production, energy, remote operation, and integration.

Remote operator accessCrop and production informationLabor registrationAPI and energy services
02Bounded product series1 World Farm Tech records
03Independent concepts3 technology explainers
The three lanes share a brand context but do not claim a one-to-one mapping between a product group, a particular series, and a technology feature. Availability and compatibility remain model-, generation-, option-, software-, and market-specific.

Decode the functions, not the trademarks.

World Farm Tech’s technology pages explain system roles independently of this brand. Feature presence and compatibility must still be checked against a specific model, year, region, hardware, and software release.

Official portfolio sources.

01
About PrivaPriva B.V. · Accessed 2026-07-23
02
Priva family-business historyPriva B.V. · Accessed 2026-07-23
03
Priva website disclaimerPriva B.V. · Accessed 2026-07-23
04
Priva Connext greenhouse process computerPriva B.V. · Accessed 2026-07-23
05
Priva Connext product brochurePriva B.V. · Accessed 2026-07-23