BRAND PORTFOLIO / CNH

Raven

CNH's precision-technology brand spanning field displays, guidance, application control, connectivity, and developing automation systems.

What the brand brings to the field.

Groups show stable public product areas. Example families orient the reader but are not a complete catalogue and do not imply global availability.

Portfolio architecture / published records3 groups / 1 series / 3 concepts
BrandRavenThree independent views of the published portfolio
01Public product groups3 documented areas
Product groupDisplays and field operation

Cab interfaces that bring guidance, monitoring, control, mapping, and records into one operating surface.

CR7+CR12+Viper 4+Display software and unlocks
Product groupGuidance and steering

Positioning, steering, corrections, and implement-guidance components assembled around the machine and its work.

Receivers and correctionsSteering controllersVisual guidanceImplement steering
Product groupApplication and connectivity

Rate, section, nozzle, boom, reporting, and communication layers used across crop-application workflows.

Rate and section controlNozzle and boom controlApplication reportingConnected field services
02Bounded product series1 World Farm Tech records
03Independent concepts3 technology explainers
The three lanes share a brand context but do not claim a one-to-one mapping between a product group, a particular series, and a technology feature. Availability and compatibility remain model-, generation-, option-, software-, and market-specific.

Decode the functions, not the trademarks.

World Farm Tech’s technology pages explain system roles independently of this brand. Feature presence and compatibility must still be checked against a specific model, year, region, hardware, and software release.

Official portfolio sources.

01
CNH Industrial completes the acquisition of Raven IndustriesCNH · Accessed 2026-07-23
02
Raven historyRaven · Accessed 2026-07-23
03
Raven displaysRaven · Accessed 2026-07-23